VHS signs major blockchain content deal with Atari

Entertainment startup Virtually Human Studio (VHS) and legendary video game pioneer Atari joined forces announcing a 3-year deal and bring the iconic Atari brand into blockchain and NFT (Non-Fungible Token) gaming. Under the agreement VHS and ATARI will work together to introduce rare and collectible in-game items designed to reflect ATARI’s most memorable games such as Asteroids, Centipede, Missile Command, Pong, and more.

The deal gives VHS full usage of ATARI’s complete catalogue of licenced game assets, logos and marks including in-game sponsorship and brand visibility across the ZED RUN, which is a game of skill and strategy built on the Ethereum network, allowing players to interact with non-fungible tokens in the form of cryptographically unique racehorses

VHS’s CEO and Co-founder Chris Laurent commented on the deal: “Partnering with the legendary ATARI brand is an honour. Partnerships like this strengthen our work, reputation and progress within the blockchain and entertainment space. We are deliberate with partnerships that propel us toward expansion and the improvement of the applications we build”.

ATARI’s CEO Fred Chesnais added: “We see the vast potential in NFT gaming on the blockchain. VHS showcases what is uniquely possible with blockchain technology for entertainment. Working together with VHS enables us to introduce our loyal ATARI community to an exciting new game such as ZED RUN as we take steps to play our part in shaping the blockchain gaming and technology space.”