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Japanese authorities is discussing its online expansion can reverse slide Japan plans to expand online lottery options this October in order to attract a younger generation of customers.
Japan Times reported that official internal affairs ministry data showed lottery ticket sales totaled ¥786.6b (US$7.1b) in fiscal 2017, a 6.9% decline from fiscal 2016’s total. This marks the second year in a row of falling sales and the first time since fiscal 1997 that the total has slipped below ¥800b. Jumbo Takarakuji sales suffered an even greater decline, falling 13.1% to ¥325.6b. Number-selection lotteries provided the lone positive note, rising 2.6% to ¥380b after the maximum Loto 6 jackpot was doubled to ¥200m.
Due to this reason Japan’s government announced a plan to allow online sales of Jumbo Takarakuji products starting this October. At present, less than half of Japan’s lottery products are accessible online, and these are all numeric-based products.
The main aim is that expanded online options – and allowing the use of credit cards for lottery purchases – will lower the median age of lottery customers, who are generally 50 years or older.
