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Betnacional has renewed its title sponsorship for the III Corrida do Sport, hosted by Sport Club do Recife, for the second consecutive year. The running event, set to take place on July 19 in Recife, is expected to draw approximately 3,000 participants, catering to both elite and recreational runners.
The race, organized under the regulations of the Brazilian Athletics Confederation (CBAt), will begin at 5:30 a.m.. This initiative aligns with Sport Recife’s goal of deepening fan engagement through sports and community activities, offering a platform for supporters to connect with the club beyond football.
This sponsorship is part of a broader partnership between Betnacional and Sport Recife, which extends to various sports, entertainment, and cultural projects. “Beyond football, we want to get involved in projects that are related to sport, culture, and entertainment and that reach the supporters in different moments of their experience with the club,” said Jorge Peixoto, Head of Brand Experience at Flutter Brazil.
One of the key activations under this partnership is Rádio Ilha Betnacional, a live broadcast initiative during matchdays at the Ilha do Retiro Stadium. This year, the project has been enhanced to bring broadcasts closer to the fans, embodying the concept of “The Voice of the Stands.” The aim is to enrich the matchday experience by strengthening the connection between the club, its fans, and the brand.
Betnacional, a subsidiary of the Flutter Group, holds approval to operate fixed-odds betting in Brazil since January 2025, under Ordinance No. 2,092/24 from the SPA/MF. The company has positioned itself as the “betting platform for Brazilians” and continues to invest in sports, entertainment, and cultural events across the country. In addition to its partnership with Sport Recife, Betnacional collaborates with Cruzeiro Esporte Clube, Athletic Club, and serves as the official sponsor for Globo’s Football 2026 transmission. The company also supports major sporting events, including the Rio Open.
Committed to promoting responsible gambling, Betnacional partners with the Brazilian Institute for Responsible Gaming (IBJR) and is affiliated with the Brazilian Association of Advertisers (ABA) and the Interactive Advertising Bureau (IAB). The III Corrida do Sport reflects Betnacional ’s ongoing efforts to build a stronger community presence while fostering sports engagement.
