Another strong month for New Jersey’s sportsbooks

NCAA Men’s Basketball Final Four, the first full month of professional baseball and the beginning of the NBA and NHL playoffs all helped to push New Jersey’s online and retail sportsbooks to a strong April.

PlayNJ.com reported that New Jersey’s online and retail sportsbooks have taken $313.7 (€279.9) million in bets during April, which means the state’s operators have accepted $2.6 (€2.32) billion in bets since legalization in June 2018.

New Jersey’s online sportsbook brands continue to drive the most action, accounting for $253.97 (€226.6) million, or 81 per cent, of total bets in April.

“Nearly a full year in, we are beginning to get a clearer picture of how New Jersey bettors react to certain products and sports,” said Dustin Gouker, lead sports betting analyst for PlayNJ.com.

“While there are a lot of similarities between Nevada and New Jersey, the bettors of the Northeast behave a bit differently than in the West. For instance, New Jersey’s overwhelming preference for online betting has been obvious, and the region’s enthusiasm for college basketball and pro baseball are showing in the state’s handle.”

Online sports betting also continues to boost New Jersey’s online casinos. In April, New Jersey’s online casino and poker industry generated $36.6 (€32.6) million in gross revenue, up 59% from $23.02 (€20.6) million gained in April 2018.