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DATA.BET showcased its transformation at SiGMA South America 2026, shifting from an esports-centric provider to a full-fledged sportsbook operator. The company’s expanded presence at the event highlighted its new strategy, focusing on delivering a complete betting solution for operators targeting regulated markets, with a particular emphasis on Brazil.
The company’s booth featured a comprehensive product lineup, including traditional sports betting, esports, and virtual sports. This diversified approach caters to operators seeking versatile solutions in increasingly regulated environments.
A standout achievement was DATA.BET‘s GLI certification for Brazil, which simplifies the process for operators to launch platforms in the country. This certification accelerates market entry, reducing both the time and cost associated with product deployment.
Player engagement took center stage with the introduction of new Statistical Widgets and an esports Timeline Widget, designed to enhance data visualization and provide users with deeper insights. Additional features like One-Click Bet and Early Payout were also unveiled, reflecting current industry trends. Attendees were given a preview of an upcoming feature aimed at further boosting player engagement.
To create a memorable brand experience, DATA.BET incorporated interactive elements such as a kinetic screen. The company also featured cosplayers dressed as League of Legends characters Jinx and Ahri, subtly nodding to its esports roots.
Natalie Loshatynska, Head of PR and Marketing at DATA.BET, commented, “Returning to SiGMA South America this year feels like a natural checkpoint for our team. When we visited last time, DATA.BET was an esports-focused company. Now, we returned with a full sportsbook solution enhanced by expanded coverage, local certification, and products tailored for local clients. These steps underscore our commitment to becoming a leading supplier of betting solutions in Brazil, covering esports, sports, and virtual sports.”
The company’s press release further emphasized its commitment to Brazil: “DATA.BET continues to invest in its technologies and coverage to assist partners aiming to join one of the fastest-growing regulated betting markets in the region.”
Through its participation in SiGMA South America 2026, DATA.BET demonstrated its ambition to expand its offerings beyond esports, providing operators with customized solutions, local certification, and innovative betting products to meet the evolving needs of the Latin American market.
