DraftKings Extends Exclusive New Hampshire Sports Betting Deal to 2028

New Hampshire bettors will continue using DraftKings exclusively. The state lottery commission locked in a two-year contract extension. Operations will continue through June 2028 under this agreement.

December 2019 marked the beginning of this partnership. Six years later, the results speak volumes. DraftKings has delivered consistent value to the state.

Player wagering totals have reached $4.5 billion lifetime. Educational programs received $172 million in funding support. Schools across New Hampshire benefit directly from sports betting revenue.

The most recent fiscal year showed strong performance. FY2025 generated $815 million in total handle. These figures place New Hampshire among national leaders.

In fact, the state ranks top three for per-capita revenue. This success validates the single-operator approach. Other states have adopted open markets with mixed results.

Tax structures differ between mobile and retail channels. Mobile users face a steep 51% tax rate. Physical locations pay slightly less at 50%. These rates exceed most other jurisdictions.

New terms bring meaningful changes for retailers. Promotional deduction limits will quadruple from 10% to 40%. Operators gain flexibility to compete for foot traffic.

Meanwhile, mobile promotional caps remain unchanged at 15%. Digital marketing maintains its current constraints. Therefore, retail gains a relative advantage under the new rules.

State officials praised the continued collaboration. Commission members cited DraftKings’ reliable performance record. Education funding depends on this stable revenue stream.

Industry observers note this model’s uniqueness. Few states restrict competition so heavily. Yet New Hampshire’s results justify the approach.

Players can expect enhanced retail experiences soon. Technology investments will modernize physical locations. Marketing campaigns will attract new customers statewide.