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ESSA rebrands as International Betting Integrity Association

European Sports Security Association (ESSA), sports betting integrity monitoring body, has rebranded as the International Betting Integrity Association (IBIA).

The name change aims to highlight the operator-funded association’s increasingly international focus, especially the role it plays in the global fight against corruption in sport.

IBIA will work alongside a number of regulated sports betting operators from over 50 different brands to monitor data via a Monitoring & Alert Platform which will allow operators and industry figures to report suspicious activity on its members’ betting markets.

In addition to this, IBIA will also collaborate with sports bodies such as FIFA, UEFA, the TIU and the IOC.

“The new name communicates who we are, what we do, and where we want to be. The association has been active across six continents in recent years, with almost half of our alerts coming from outside of Europe. This activity will only increase as gambling markets around the world continue to open up to regulation, ” said Khalid Ali, Secretary General of the IBIA.

The first three months of 2019 saw a significant drop in the number of suspicious betting alerts, which fell 26% year-on-year to 37. Alert numbers also declined by 55% from the fourth quarter of 2019. This was largely down to a decrease in alerts generated on tennis, which has traditionally seen the highest level of suspicious activity.

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