Among the sports sites on the Ukrainian market, is a leading website by a large margin. The site was launched in March 2006 and has an audience of about 250 thousand visitors daily. is a part of the UMH media holding. International media company engaged in the production of content for all types of media, such as: press, radio, Internet, television. The scope of the company includes retail and printing.

The UMH group manages a portfolio of more than 50 brands with positions in the Internet, radio and press markets. As of 2013, it ranks 15th in the ranking of the largest media companies operating in post-Soviet countries. The head office is located in Kiev. specializes in the operational information of the world of professional football. The most complete and operational news line in the country, analytics, online, reports and statistics. If you want to know what is happening in football in Ukraine and in the world, then the best option is to visit the website

The site provides tools for new media, such as article commenting, voting and contests, conferences with portal authors and invited guests, as well as blogs. The authors of the site also communicate with users in the official groups of the site, located in the social networks Twitter, Facebook and VKontakte.

Registered users have an opportunity to create own blog on the service «». Service users can write posts to their blog with the ability to post them, as well as make comments on the records of other users. In addition to ordinary users and employees of and, the service, in particular, is well-known in the field of sports and media companies.

Registering also allows you the ability to receive e-mail on the domain @

If the site is updated

The resource is updated daily, but it has a rather boring design. But this can’t be considered a minus, since the variety of materials and useful collections makes you sit on the site and find a lot of useful things for yourself. On other resources, this can’t be found.

Special offers

At the moment, is cooperated with bookmakers Pari-Match, MarathonBet and ZirkaBet, which proposed a great bonus for registered users. Pari-Match offers 500 UAH for the first deposit, ZirkaBet promises a bonus of 3000 UAH for the first deposit. MarathonBet offers VIP-tour on home matches of «Manchester City» and «Girona».

If the user experience is good

Being fast and efficient helps users get what they want without waiting. Even the mobile version site loads in just over a second, which is good because every extra second a user has to wait makes them more likely to leave. But isn’t just fast loading though. It is efficient as well, simplicity of design and by understanding what information is most important to users. Their news line allows the user to find latest and fresh football information from all over the world.

If it is modern

In this way the site doesn’t looks modern. is a very conservative regarding compliance with what is happening in the world. Apparently, the management relies on the principle – information is primarily important.

If it is social media friendly

Of course, has Facebook, Twitter, Telegram pages, but they are not so active that it causes a great surprise. Again, we return to the fact that the site is positioning itself as a leading in the Ukrainian market and does not bother to attract users in other ways.

If banner positions are good

Many site users complain that there are too many ads on the site. It really is. The number of advertisers on this resource seems to exceed all acceptable standards. To find free space for an advertising banner – you need to try hard.

Final score (4,0) ♠♠♠♠ is an amazing combination of resource popularity and trend mismatch. Having won first its own audience on the sports market of Ukraine, this site follows a conservative and outdated strategy.

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  1. I visit daily a few web pages and sites to read articles, however this blog offers quality based writing.

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