Google continues to relax gambling advertising stance

Google has updated its gambling and games policy, authorizing advertising for sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana. Search-giant also looks set to soften stance on casino advertising.

These five states join New Jersey, Nevada and West Virginia who all permit sports betting via Google’s “limited beta” program launched in June as part of the company’s efforts to keep pace with the rapid spread of legal sports betting services.

The program permits operators to promote their services via Google Display Network, Google Ads, AdMob and YouTube but restricts in promoting online sports betting services through Google Ad Manager.

Also, it has specified that adverts must not be targeted towards users under the age of 21, and that participants will only become eligible to promote online sports betting, and no other forms of online gambling, including Daily Fantasy Sports (DFS) and online casinos.

According to reports, the company also plans to remove the online casino advertising ban in the US during the first quarter of 2020. Google maintains it so far, despite online gambling being legalised in 2013 within New Jersey, Nevada and Delaware states.

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