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In a groundbreaking move that’s set to reshape the US esports betting landscape, Hard Rock Digital has announced an expanded partnership with SIS (Sports Information Services) to become the first American sportsbook offering eFootball wagering. This strategic collaboration marks a significant milestone in the rapidly growing intersection of traditional sports betting and competitive gaming.
The deal, executed through SIS’s specialized Content Services division, builds upon an already successful relationship between the two industry giants. Hard Rock Digital had previously integrated SIS’s popular eBasketball and eSoccer products, which have proven to be major draws for the Florida-headquartered gaming operator’s player base.
“We’re excited to expand our partnership with SIS and be one of the first operators to introduce this new, always-on football experience to our players,” said Neil Walsh, SVP of Sportsbook at Hard Rock Digital. The addition of eFootball content from the prestigious H2H Global Gaming League (H2HGGL) ensures that bettors will have access to high-quality, competitive matches around the clock.
This development comes as part of SIS’s broader strategy to cement its position in the lucrative US market. The Milton Keynes-based firm has been aggressively pursuing partnerships across the American betting landscape, from collaborations with the Doncaster greyhound stadium to major deals with prominent UK sportsbook Betfred. With eSports betting continuing to gain traction among younger demographics, Hard Rock’s first-mover advantage in the eFootball space could prove to be a game-changer for customer acquisition and retention.
