Huddersfield Town fined £50k over Paddy Power kit

The Football Association (FA) has sanctioned English Championship side, Huddersfield Town with a £50,000 fine, after the club breached the governing body’s kit and advertising regulations.

On 17 July, the club announced a deal with Flutter Entertainment’s Paddy Power brand, A kit masquerading to be Huddersfield’s first-team strip for the 2019-20 season, featuring the Paddy Power brand as a sash across its front was then unveiled, with the team even wearing the kit for a friendly match against Rochdale AFC.

As found by the football’s governing body in the UK, the move violated FA regulation C.2(i) under which advertising should consist only of a single area of 250 square centimetres on the front of the team’s jersey.

It was revealed later, that the prohibited outsized logos of the gambling operator was made on purpose, as it was part of the new Paddy Power campaign called “Save Our Shirt”. Reportedly, the sponsorship deal between the Championship football club and Paddy Power would remain active in the 2019/20 season, but the actual shirt design would not feature any branding.

However, the FA failed to see the funny side of the commercial stunt, hitting Huddersfield with a misconduct charge in August.

Paddy Power has already responded to the FA in a typically sarcastic way for their Twitter handle:

“On August 1st, the FA fined Millwall £10,000 for their supporters’ racist chanting. Today, the FA fined Huddersfield Town £50,000 for wearing a fake shirt in a pre-season friendly. You couldn’t make this shirt up.”

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