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DAZN and ADI Predictstreet have announced a strategic partnership to integrate prediction markets into DAZN’s global sports streaming platform. This collaboration will embed real-time prediction capabilities directly into live sports broadcasts, enhancing fan engagement for events including the FIFA World Cup 2026.
ADI Predictstreet, the Official Prediction Market Partner of the FIFA World Cup 2026, will leverage ADI Chain’s blockchain infrastructure to provide fans with data-driven predictions on match outcomes, tournament statistics, and emerging talents. The integration will allow users to interact with prediction markets seamlessly before, during, and after live events, offering real-time insights into market sentiment and collective intelligence.
Fans will experience interactive prompts, live sentiment tracking, and dynamic prediction features embedded within DAZN’s live streams. This partnership extends beyond the FIFA World Cup 2026, with plans to roll out across DAZN’s extensive portfolio of major sports leagues and events, fostering deeper and more continuous fan engagement.
Shay Segev, CEO of DAZN Group, said: “DAZN is redefining sports entertainment by making it more immersive, interactive, and connected for every fan. Partnering with ADI Predictstreet allows us to embed real-time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments. With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”
Dimitrios Psarrakis, CEO at Predictstreet, stated: “This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants. This is not just an evolution of engagement; it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.”
The partnership is underpinned by ADI Chain, an institutional-grade digital infrastructure designed to support high-volume, real-time transactions with transparency, security, and scalability. This foundation ensures seamless operation for millions of users across live environments, delivering a trusted and robust digital experience.
