Sports betting technologies provider Kambi has signed up as a member of the International Betting Integrity Association (IBIA), the integrity monitoring body previously known as ESSA.
The agreement will enhance the relationship between Kambi and IBIA on sports betting integrity and strengthens the association’s unique global monitoring and alert platform. The affiliate membership covers IBIA member brands using Kambi’s sportsbook, which currently includes: Unibet, 32Red, LeoVegas, 888sport and ATG.
The IBIA is a renowned global voice on integrity for the licenced betting industry. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. Also, it represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.
“We are adding another key player to our global network, further enhancing our sophisticated monitoring and safeguarding capabilities, which are unparalleled in spotting the signs of betting-related corruption,” said IBIA chief executive Khalid Ali.
Kambi is the latest gambling business to join the IBIA, following in the footsteps of LeoVegas, which joined as a member last week. Bet on Alfa also signed up with the association in October.
“We are proud to be joining IBIA, an organisation which shares our focus on protecting the integrity of global sport and shielding bettors from the danger of wagering on potentially manipulated events. Sports betting integrity and commercial probity are at the core of Kambi’s business model, and have been central to our success in regulated markets all over the world,” added Kambi’s head of sportsbook controller Oliver Lamb.
In October, the IBIA reported a 30 per cent year-on-year drop in suspicious betting alerts for the three months ended 30 September 2019 with a total of 50 alerts registered across six different sports.