Innovative New Approaches to Casino Bonuses and Rewards

As the casino industry continues to grow and reach new audiences, it has increased its focus on attracting and retaining customers. That’s always been a goal, of course, but in recent years, it has ramped up significantly. By taking a look at some of the most innovative approaches, we can see how the top operators are helping new players claim useful bonuses and rewards.  

Increased Welcome Bonuses for Crypto Deposits

Welcome bonus packages have traditionally been used to encourage newcomers to sign up. In such a highly competitive industry, these offers have proved to be crucial in helping casinos stand out from the crowd and get a lot of new signups. People who are looking for somewhere to play some slots or table games are likely to be impressed by sites promising 100% extra, 200%, or even more.

With almost all online casinos now offering a welcome package, it’s become important to create offers that stand out from the crowd. Rather than simply boosting the cash match percentage or adding more free spins, an interesting alternative has been the addition of unique crypto bonuses that target a particular type of player.

Tokens such as Bitcoin, Litecoin, and Dogecoin are now more widely used to make online payments, and that has had an impact on the casino world. We’ve seen casinos utilizing these as a means of attracting players who want to use digital currencies for gambling purposes. One of the smartest moves in this respect has been to add an enhanced welcome package that only applies to crypto deposits, giving players an extra reason to join. With over 560 million crypto owners globally, it‘s a big market that’s growing fast.          

Welcome Offers Split Over Several Deposits

A welcome offer doesn’t have to be based solely on the first deposit made. The industry has started to move toward deals that give newcomers rewards across several of their early deposits after joining. This gives casinos the chance to catch a player’s eye with a variety of large bonus amounts and more free spins.

This is also a useful way to get a player to come back multiple times, increasing the chance of them becoming long-term and loyal members of the community. It’s commonly believed that people need 21 days to form a new habit, although this study suggests that it could actually take an average of 66 days to do this.

Casinos can use this information to their advantage and draw up welcome packages that increase the chances of converting new players into loyal users. We’re not suggesting welcome bonuses might be spread over 66 days, but extending the offers over a longer period can certainly help.

Loyalty Rewards and Point Collection for Returning Players

Loyalty schemes have proved to be highly effective in encouraging players to keep returning to their favorite casino to collect something extra. This is typically done by awarding points for certain actions, such as playing or making deposits. Members may be able to climb up through a variety of stages or levels with increasing rewards as they continue to play regularly. This is the kind of thing you might expect from the best casino rewards program options. mBit Casino, for example, has seven loyalty levels that run from Space Trooper up to Space General, with bonuses like cashbacks, deposit matches, and mystery freebies among the casino rewards listed. Players move through the different levels collecting points and making deposits, although the final stages are accessed by invitation only.

That’s another significant way in which casino reward programs can make players feel special and create a sense of exclusivity for the top users.

Tournament Play Adds Some Healthy Competition

The idea of playing against others in a slots tournament isn’t as new as you might think, with casino tournaments being a long-standing element of land-based gambling establishments. However, the emergence of online slots and casinos has made taking part in these events a lot easier than it has ever been.

The casino will typically choose one or more popular slots to be included in the promotion. Their players then have a fixed period in which they play those games to collect points by winning as many spins as possible. The points are used to compile a leaderboard based on each player’s activity, with a list in the rules showing how the prize fund is to be split among the leading players at the end of the tournament.   

By looking at the effect that competition has on our brains, we can see that it’s often a powerful factor in increasing our motivation and performance. This is why healthy competition at work is one of the best ways to increase productivity and raise standards. Meanwhile, a 2016 study involving pro archers showed that they were sharper with their bows and arrows when competing against people of a similar level. In casino terms, creating a competitive environment can help give players an extra reason to keep playing, while the prizes on offer are another excellent incentive. 

These different approaches to bonuses and rewards help to show us how the industry is diversifying while appealing to a wider range of people. Whether you love using cryptos to pay, want to climb through the levels of a rewards scheme, or want to sharpen your competitive edge, there are now simple ways to do so.