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Kaizen Gaming has achieved a historic triple win at the SBC Awards Europe 2026, with its Betano brand taking home the titles of Sportsbook Operator of the Year, Casino Operator of the Year, and Operator Innovation in Gaming. The awards were presented during the SBC Summit Malta on April 30, highlighting Betano‘s dominance in the European iGaming sector.
Christos Tzalavras, Chief Product Officer at Kaizen Gaming, stated: ‘Customer experience has been the foundation for Betano‘s international success over the years. We concentrate our efforts in optimizing it and bringing in new innovations that advance our capabilities, differentiate us from the competition, and make the Betano experience unique for our users. These awards represent that exact philosophy. Managing to stand out among fierce competition within the European iGaming landscape is a great honor. We would like to thank the awards’ judges for the recognition and our people for making it possible. We are more driven than ever, and are working to ensure that we provide a top-tier experience for everyone who entrusts us with their entertainment, across every market where we operate.’
This recognition follows Kaizen Gaming‘s acquisition of GameplAI, an AI-driven sports trading and analytics company based in the UK. The integration of GameplAI‘s technology is expected to enhance Betano‘s sports trading, player markets, and performance analytics capabilities, further strengthening its competitive edge.
Betano has also expanded its influence through strategic partnerships in European football, including sponsorships of the UEFA Europa League, UEFA Conference League, and top-tier clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, AC Sparta Praha, FCSB, and Brøndby IF. These collaborations have helped establish Betano as a prominent and trusted brand in the region.
The triple win at the SBC Awards Europe 2026 demonstrates Kaizen Gaming‘s commitment to innovation and excellence. With ongoing advancements in technology and strategic partnerships, the company is poised to continue leading the European iGaming market.
