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Bet365, Betway, and CodereLatAm have become the latest overseas gaming operators to make a move on Buenos Aires in the hopes of scaling their operations in Argentina and South America.
All three companies have all entered into joint ventures with local operators and registered to file a licence application. Bet365 has teamed up with Pasteko, a bingo hall operator, Betway joined Bingo King and Codere LatAm, a subsidiary of the Madrid-listed operator, will collaborate with Iberargen.
The decision of both Betway and Bet365 to expand in South America has signalled the potential of the market. Even though gaming will be limited to Buenos Aires at first, Argentina may yet expand the operation nationally.
There are now 10 companies competing for the province’s seven iGaming licences. It is estimated though that ten other operators are already filling the relevant documents to participate in the bidding process as well, and at least a total of 20 companies will submit their bids for 15-year iGaming licences before the Buenos Aires Province Institute of Lottery and Casinos on June 25.
