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Multigaming Media: Changing the Narrative in Affiliate Marketing

Emre Goktas and Arnis Surgovts met as part of the Multigaming Media project with the idea of changing the paradigm in the affiliate industry. Emre, the founder, had already set the end-goal for the company, and the addition of Arnis would help him to realise that goal. Instead of focusing on ‘proven practices’, they decided to think outside the box and create new narratives.

Since 2015, the pair have ranked and developed over 300 websites with different degree of success, gaining insight into Google’s ever-changing algorithms, becoming aware of player behaviour and focusing on engagement. 

Understanding the challenges that lay ahead Multigaming Media addressed the issue of trust – as gambling is largely perceived as a self-serving industry. The pair believes that this is due to rogue affiliates who try to mislead in the hopes of generating a quick buck.

To win trust, Multigaming Media has thought of the simplest solution – try everything for themselves and sum up their knowledge in a single website: https://casinohipster.com/

The ‘I’ in the Affiliate Narrative

Many companies set out as self-proclaimed experts, but only a handful actually have the cumulative experience to see a project through. As a result, new companies follow the established practices whereby a project is the cumulative work of freelancers. 

Casino Hipster changes that by assigning a single person to an entire website, so the author may have a familiar, relatable tone of voice, and they can be held accountable for what they write. 

Similarly, the project insists on a person testing the product reviewed and focus on an inquisitive approach that neutrally assesses what a casino has to offer. And this narrative overcomes language barriers. 

The project started as a purely English-focused platform, but it quickly transitioned to feature more languages, including German and Spanish as Multigaming Media realised the need for a person to be able to read in their own language.

Understand Bonuses

Bonuses have long been the focus of interest, but regulatory measures are now cautioning new brands from rushing into a promotions bonanza. Instead, Spelinspektionen – the Swedish regulator – expects operators to focus on the experience and player protection, and has ruled out against promotions past the sign-up offer.

While 100 free spins no deposit bonus sounds tempting, Casino Hipster doesn’t simply promote bonuses. It explains in-depth what this entails and how these free spins are valued. 

One of the main focuses of the company is to explain how things worked rather than promote, and this is why Casino Hipster stands out – or at least so Multigaming Media believe – from all those rogue operators that try to convert readers into players without equipping them with the necessary knowledge. 

To change the paradigm in the iGaming industry – and specifically in affiliate markets – operators of such services must accept responsibility. Something that has not been on the immediate priorities of many companies out there.

With the help of the UKGC and Spelinspektionen, however, a lot of the focus has shifted on regulating the industry. Casino Hipster is proud to be one of the websites prepared to create an identity for itself and defend it by remaining open to public scrutiny.

About Multigaming Media

Multigaming Media is an innovative content and marketing agency that has successfully developed over 300 projects focusing exclusively on gaming and iGaming. Today, Multigaming Media employees a staff of multilingual SEO experts who tell brand stories in a unique and engaging way.

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