PGA Tour commissioner Jay Monahan has revealed that the North American golf circuit plans to launch on-site betting offerings at its events in the US from next year.
The sport is one of the latest to have embraced sports betting following last year’s US Supreme Court ruling that effectively gave states the right to legalise sports betting in their jurisdictions, paving the way for various tie-ups between top leagues and casinos and gambling companies.
Speaking to the AFP news agency, Monahan said the move would help keep more fans interested over the course of an entire day of tournament action.
You’ll start to see product in the market place next year. It’s all about engagement. When done right, it gives fans the opportunity to engage with your sport over a longer period of time and have more interest in what’s happening across the entire player field,” said Monahan, PGA Tour commissioner since 2017.
Monahan added that protecting the organisation from betting-related corruption will remain a priority.
“Once you start to participate, you can eliminate negative bets,. We’ve done a ton of work to make certain that that’s the position we’re in.”
Monahan did not provide details of exactly what kind of betting products would be introduced. However, he revealed that a betting platform will be developed with IMG Arena, the sports betting business of the IMG agency, as part of their international partnership.
PGA Tour also has an active partnership with DraftKings, which was designated for the first-ever official daily fantasy game of the circuit.Follow us on