Year of establishment: 

2017 is an independent gambling site and comparison portal. is part of Seven Star Digital, and although it is a two years old site, based on their “about us” section, there are more than ten years of experience behind their team. Overall they are advertising only UK licensed gambling sites, with a focus on sportsbooks and then, casino, bingo, poker, lottery and esports. Navigating their site is really easy and you can find decent and fair reviews about gambling sites, nicely categorised. They also provide gambling tips like how to choose the correct gambling site and how to choose the correct bet.

If the site is updated

The site looks updated regarding the operators’ offers and the reviews look fresh and well written, although not all casinos feature a review. Unfortunately, I believe that when it comes to content, the site is not yet what it should be, and after your first visit, there are no compelling reason to return to it (unless you want to change your gambling company). 

Special Offers 

The site does not provide any special offers if you register to one of their advertised operators. However, they promote very well the bonuses of their clients, which of course is good for conversion. 

If the user experience is good

This is an area where guys should work. Too many clicks to find what you want, not a lot of content and the news section is hard to find. They have focused more on advertising their clients than creating the best possible UX.Look and feel is a simple site. 

If it is modern

You cannot really say that is modern or “old time classic”. For the moment, it looks rather dull, and not very attractive.

If it’s social media friendly

Work also needs to be done for social media, as they don’t have any social media buttons, but they do have a Facebook account, updated almost two years ago.  Also, their Twitter is rather poor. 982 tweets in the last two years are not a lot. Looks that they don’t want to push their site through social media (if you don’t just close the accounts, folks)! 

If banner positions are good

The banners/advertising placement is the reason that you cannot see their content (even if it is poor). If you happen to be one of the 10 advertisers on home page, all is fine – but we are still looking where is No 11 and the rest. 

Final Score (3) ♠♠♠ was launched with the aim of becoming a truly user-focused gambling comparison site. The site features a range of content including its sports news hub, The Warm-Up and takes inspiration from comparison sites in travel and finance. Perhaps the tips they are providing could stimulate a player, but in general they don’t have something special to provide and it is one of the typical affiliate sites. 

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