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iGaming technology giant Playtech agreed to extend previous deals with Greek sports betting operator OPAP and with online gaming operator Mansion.
According to the deal with OPAP, Playtech BGT Sports (PBS) will provide the operator with its new Quantom betting digital platform, which means that the Greek operator will be the first to use it.
PBS already provides software and services across OPAP’s retail network, as part of a 2017 deal.
OPAP chief executive Damian Cope commented: “The introduction of the PBS platform, across all of our retail betting outlets in Greece, has been a critical element in the improvement and growth of OPAP’s retail sports betting performance.
We are therefore pleased to be expanding our partnership with the adoption of the Quantum digital platform, which will provide OPAP with a number of exciting new opportunities.”
Armin Sageder PBS chief executive added: “The result of over two years of development, we have no doubt that Quantum Digital will prove to be a growth driver for OPAP throughout 2020 and beyond. We look forward to a continued successful relationship together for many years to come.”
In the same time Playtech extended its partnership deal with Mansion in the UK and Italy to at least 2025.
Mansion chief executive Karel Manasco underlined: “Our long-standing partnership with Playtech has been built on a strong and successful relationship. With Playtech’s track record of innovation in this area, their engaging content will provide more choice to our growing portfolio and we’re very excited to continue this partnership.”
Playtech’s chief operating officer Shimon Akad added: “Mansion’s decision to extend its partnership with us comes at a very exciting time in terms of product development, particularly with the development of our Engagement Centre and Player Journey technology.
It’s fantastic to see such a key partner like Mansion actively investing time in utilizing new customer engagement tools to deliver an enhanced, personalized player experience.”
