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Racing Post launches enhanced football packages

Racing Post B2B has enhanced its operator ‘football content packages’, with the addition of further engagement features bringing punters closer to the action than ever before.

The unique football content, which includes coverage of all major leagues and cups from around the world, has been enhanced with the inclusion of confirmed line-ups, audio commentaries and new audio goal alerts.

Furthermore, bookmakers will have access to the pre-match expert analysis provided by Racing Post’s editorial team, with content able to be published across digital and in-store channels.

Predicted team line-ups are available three days before kick-off, and news content from around the grounds is added to keep customers up to date with all important injury news and press conference fall out. The content is produced for the global audience, available in over 60 languages.

“The football market is so important to bookmakers that it is vital they offer the most enhanced experience to their customers. Our research shows that our expert content helps retain customers for up to 40% longer and it has been specifically designed to inform punters and engage them for longer,” explained Will Fyler, Racing Post’s Head of B2B Sport.

Racing Post B2B (business-to-business) provides products and services to third parties in the UK, Ireland and internationally. The offering includes products for both digital and retail environments including horseracing, greyhound, football and other sports.

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