SBC Digital Summit – A new reality for slots and live casinos

The iGaming industry’s biggest ever online conference, the SBC Digital Summit includes expert panels covering sports betting, online casino and slots, opportunities and issues in Latin America, lotteries, payments, developments in the US market and digital marketing over five days from 27 April to 1 May 2020.

SBC Digital Summit – Day 2

During the second day of the event, which features a line-up of 140 experts from the iGaming industry, one of the main points of discussion was the way casino products are doing during Covid-19 pandemic period. Tim de Borle, COO of Napoleon Sports & Casino, said that they had to implement distancing and cleaning standards at their studio, not because the government demanded it, but because their dealers would have been terrified otherwise. Sam Brown, CCO of Hero Gaming, stated the emphasis is on converting players to scalable products. Blackjack tables are unsustainable, but games like Baccarat or Lightning Roulette are great for having many people play at the same dealer.

In another panel the subject wasn’t about negative Covid-19 effects, but on the growth of slots market and how to convert sports bettors over to slots offerings. While some of that will happen naturally, the panelists noted that sports bettors may not be inclined to play slots, preferring games with more longevity like Live Casino.

Slots industry has gotten away from using bonusing as its primary marketing tactic. Neill Simpson, Brand Director of William Hill International, said that the focus is now about selling the brand and providing a great experience up front. Ross Parkhill, Managing Director of Rizk Casino agreed, noting regulators frown on bonuses, and it’s a good idea to get away from them and push the games. “The games will bring players in.”

Ultimately, the words shared by Tobias Svensen, CEO of Casino Grounds, summed up what’s happening with slots right now, particularly in the moment of Covid-19. “The future is definitely going to be focused a lot more on content,” he said, and the future is coming faster now that we’re in isolation.

Some of Spain’s leading gaming operators got together for a panel discussion on how the coronavirus is reshaping the country’s gambling scene, while four other panels were held that addressed specifically the LatAm market!

Turning off all types of advertising and promotions, a policy implemented by the Spanish government caught everyone off guard. In the meantime, as the panelists on the Spanish table said, the legal, regulated gaming industry will once again suffer against black market operators who remain active outside the law.

Nearly every talk at the SBC Digital Summit has offered some great insights not just about best practices on the Covid-19 crisis, regulations and responsible gaming. You can still register to see what you’ve missed, and check out the other great speakers who will fill the rest of the week.

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