SIS Launches with Hollywoodbets Across African Markets

Live betting specialist SIS (Sports Information Services) has strengthened its African market presence through an expanded agreement with leading operator Hollywoodbets, launching two additional 49’s draw products on the platform.

The new Brunchtime and Drivetime draws join Hollywoodbets’ existing SIS-powered offerings, creating a comprehensive daily schedule of live numbers betting opportunities. Broadcasting from SIS UK studios, these draws run at fixed times throughout the day, accommodating both UK and South African time zones.

This development follows the successful integration of SIS 39’s and Fast 15’s draws with Hollywoodbets during the previous year. Those products have proven particularly effective at maintaining player activity during traditionally slower betting periods while generating attractive margins.

The 49’s format represents one of SIS’s most recognized live numbers brands, featuring fixed-odds betting on lottery-style draws. The Brunchtime and Drivetime naming convention reflects the draws’ scheduling to coincide with meal times and commute periods when player engagement typically peaks.

Joe Andrews, SIS Head of Sales for Africa, emphasized the strategic importance of the Hollywoodbets relationship: “Our latest collaboration will play a crucial role in continuing to raise the Brunchtime and Drivetime draws profile across Africa, strengthening our leading live numbers position across the continent.”

Hollywoodbets operates extensively throughout South Africa and has established growing presences in multiple additional African markets. The operator’s focus on live betting content has made it a natural partner for SIS’s expanding portfolio of draw-based products.

The continued expansion of SIS’s numbers product suite reflects sustained demand for live draw betting across African regulated markets, where these products complement traditional sports betting offerings.