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Top multi-channel messaging platform OtherLevels has launched its innovative in-play messaging module with Sun Bets, significantly improving the operator’s engagement and scalability with bettors during live sporting events.
The sportsbook now have the ability to deliver personalised, contextually relevant messages promoting their most recent in-play odds of all live sports and matches. The In-Play Messaging solution released by OtherLevels sends messages automatically, caused by a live event such as a goal or red card, and to a specific demographic based on past betting preferences.
“We’re thrilled to have partnered with OtherLevels, in a move which will help us enhance our in-play messaging capabilities with greater scalability. Integrating its automated real-time service means we now have the ability to reach the maximum number of bettors at any time with personalised offers across the long-tail of all sports and matches”, – stated executive Director of Tabcorp UK, Bernadette McLoughlin.
