TaDa Gaming Expands Footprint in South Africa with Betway

Confirming its commitment to growth across the African continent, TaDa has signed its first collaboration in the established SA iGaming market with Betway. With slots tailored for the SA market, Betway players will have immediate access to releases including Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777 as well as the Fortune Gems series. Distribution is through Light & Wonder Inc.

TaDa is renowned for attracting new and younger demographics with its immersive content. As winner of the SiGMA Africa Slot Newcomer of the Year, 2025, all games are expertly localised and mobile first for lightweight deployment and swift loading times, a critical factor for success. Taking a glocalised approach has enabled TaDa to build a transnational brand across the continent for delivering scalable, regulated business success in emerging and high growth countries.

This experience gained from operating in over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania makes TaDa a valuable partner in South Africa, a key destination for the ambitious content provider. More SA-based collaborations and partnerships will be announced imminently.

Betway Africa is part of Betway Group. Launched in 2006, Betway Group is part of Super Group, a publicly listed digital gaming and sports betting company headquartered in Guernsey.

As a well-known international online sportsbook, live dealer and casino games platform operating across multiple countries on the African continent, Betway Africa is proud of its range of localised products, industry-leading customer services and its promotion of safe and responsible play.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘Building our brand for immersive and tailored gaming in South Africa has been enhanced through securing collaborations with key operators like Betway. We are delighted to be working together to deliver new and exciting experiences for players across the SA market.’