Year of establishment


Wisegambler.com seems to be a UK-oriented online casino website. But after surfing among the pages, you realize that it’s far more than that. Of course there are some main sections dedicated to UK casinos and addressing to British Isles audience, but the website contains a lot of information about worldwide casinos. After all, there’s a multi-language choice (providing pages in Finnish, Danish, Swedish, German and Estonian). Additionally, there’re information covering Enligsh-language markets such as Australia, New Zealand, Canada, as far as India. That’s why they’re considered an “special UK interest” website, but with a broader range of visitors.

If the site is updated

Wisegamber’s main menu contains all the sections you’d wait to see in online casinos related websites. The “UK Casinos” section is in prominent position, containing sub-sections such as “New Casino Sites”, “No Wager Casinos”, “No Account Casinos” and “Top UK Casinos”. The Betting sections is divided to “New Betting Sites”, “Betting Promotions” and “Free Bets” sub-sections. There’s a section about World Casinos and Lottery.

Every sub-section contains a list of casinos available. Every online casino is carefully reviewed. As they mention in the front page, they cover various aspects of the online casino to make sure the visitors are fully educated on everything about that casino before they play. An online casino needs to offer certain features in order to recognize them as a top Wisegambler Casino. The reviews are extensive, covering all details a potential user would like to know, with well-designed tables and more than 800 words about Game Selection, Support, Security and Banking. 

Two rather unusual main menu sections are the “Payment” and the “Discover” ones. The “Payment” section rates the online casinos available based to their payment options, such as “BOKU & Pay by Phone”, “PayPal Casinos”, “Bitcoin Casinos” and “Popular Casino Payment Options”. The “Discover” sections brings to the fore some underestimated sections, such as “Responsible Gambling”, “Casino Licences” and a series of articles in the “Wisenews” sub-section.

Special offers

Wisegambler.com is not a bonus-oriented website when it comes to online casinos. But they do acknowledge that a vast audience of potential gamblers’ top priority is the quality and quantity of bonus offered by the online casinos. The “Bonus” section is first on the main menu, containing both “Deposit bonus” and “No Deposit bonus” sub-sections. Every online casino is rated, all details concerned, such as the exact deposit bonus, the circulation wager and a short list of pros.

If the user experience is good

The layout is fully professional, so is the work done in reviews and lists. The ranking system is credible, the information is accurate. What else do you need from a website like this? They don’t want to impress the visitor with jiggling banners and pop-up windows, but feed him with lots of information, so he would be able to compare and decide before playing. A great job as for the UK casinos.

If it’s modern

Launched in 2018, there’s no need to say more about modern structure. Wisegambler.com is modern by itself and doesn’t need renewal. An innovation, which is rare in these websites, is that the main menu is stuck and always present to the upper end of the page, so you can navigate quickly.  

If it’s social media friendly

Actually, they don’t seem to care about attracting an audience through social media accounts. There’s no presence on Facebook, Twitter or any other of popular social media. 

If banner positions are good

Apart from the betting lists and the reviews, Wisegambler.com has no advertising banners. This adds to the website’s credibility, though, as all websites are presented through ranking and are reviewed for their pros and cons. 

Final Score (4,6) ♠♠♠♠

Wisegambler.com has done a remarkable work on recording almost all casinos operating legally in the UK and they keep on expanding to other markets, both English-speaking ones and Scandinavian. The website is full of information, you can easily navigate and compare the details. 

Affiliate’s name: Traffic Puma Ltd

Website: https://wisegambler.com

Year of establishment: 2018

Main traffic markets: UK, DE, FI, DK, (SV, EE)

Preferred business model: Rev/Hybrid

Contact of affiliate manager: hey@wisegambler.com

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