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Tornado Energy drink teams up with russian esports organisation Gambit Esports in a partnership focused on fan engagement. The partnership between the two organisations is a neat pairing of two of high presence brands in the CIS region.
Tornado’s work in the esports industry includes a range of collaborations with the likes of “Wargaming.net and Electronic Arts, tournament operators ESL and UCC, the brand Igromania as well as a number of esports teams from the CIS region.
Director of Marketing at GFD International Russia, Anastasia Ustenko, said: “One of the priorities of any brand is the native integration into the youth environment through modern technologies. Interaction with esports teams is an excellent solution for this task, because they combine active, technically savvy youth. Cooperation with one of the most recognizable esports organizations of the CIS will be an excellent platform to exchange experience and expertise. We want to find interesting solutions for working with the audience and create new cool new products and projects for you, fans of red and blue”!
