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Betting and Gaming Council (BGC), the new representative body for the UK gambling industry, has developed a new ‘cooling-off’ feature for gaming machines across UK betting shops in a bid to support responsible gambling measures.
The newly-formed group uses the Anonymous Player Awareness System (APAS), a real-time algorithm developed over the last two years, that will run on gaming machines in shops, identifying areas of player behaviour that could indicate harmful play.
Also, when triggered, the service will force players to take a break from the game or force them to stop for a ‘cooling-off’ period. Betting shop staff will be alerted when the service is triggered, allowing them to approach the customer with support if needed.
“I am delighted to launch these new measures today as part of Responsible Gambling Week. The Betting and Gaming Council has as its mission statement raising standards and this technology will create an environment that promotes safer play,” said BGC chairman Brigid Simmonds.
“I’m convinced that this approach can help restore public trust, and I look forward to working on further safer betting and gaming initiatives across our industry,” added BGC interim chief executive Wes Himes.
