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GVC, one of the largest online gaming businesses, agreed a long-term partnership deal with Playtech plc, which will provide its leading products to all GVC brands in existing and new markets.
According to the deal Playtech and GVC will integrate Playtech’s products and services onto the GVC platform in order that they can be made available to the MGM-GVC JV, ROAR Digital, while Playtech BGT Sports will supply Ladbrokes Coral with the software for its suite of self-service betting terminals in the UK, Ireland and Belgium.
GVC CEO Kenneth Alexander commented: “We are delighted that we have been able to agree a long-term relationship with Playtech. Even more of our customers will now be able to enjoy content from one of the world’s leading suppliers of high-quality gaming product. At the same time the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral.“
Playtech CEO Mor Weizer added: “We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years. This is testament to the strength of the Playtech proposition and we look forward to supporting GVC over the coming years.”
