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Online lotto betting site Lottoland announced a significant partnership with gambling harm solutions platform Gambless in the UK. Gambless application spots and prevents harmful behaviours when it comes to online gambling, providing resources for players at risk of addiction. Also vulnerable players can have diagnostic tests, and get access to articles and tips on safe betting.
Lottoland’s CEO Nigel Birrell said on the partnership: “Our commitment to responsible gaming and safe behaviour online is something we’ve always taken extremely seriously, and for that reason we’re incredibly proud to be partnering with an organisation like Gambless, which can help make all the difference to the wellbeing and safety of our customers.
At the moment, just 4% of problem gamblers try and seek treatment and as little as 2% actually end up receiving help – we absolutely need to be doing more to improve this and we recognise that combating the problem can start right here at Lottoland. From their very first visit, our customers will now have access to resources, advice and exercises so that they can make educated choices with their bets and enjoy things like lotto in a safe, responsible way.”
Gambless’ CEO Maurizio Savino added: “Partnering with Gambless is not a compliance obligation, it’s a strategic choice. Our mission is to spread mental wellbeing among communities, empowering the most vulnerable, including the ones involved with gambling. We are really pleased that Lottoland have chosen to partner with us and that they are going to join us in fighting the stigma and supporting mental health which is a very important topic.”
