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Leading sports betting and casino group GVC signed a new partnership deal with Inspired Entertainment, which will offer its award-winning Virtual Sports content to GVC’s platform. According to the deal six channels of Virtuals will be aired on GVC websites, including soccer, the groundbreaking new V-Play NFLA Legends Football and V-Play Basketball.
GVC operates some of the industry’s most popular online brands including bwin, Sportingbet and partypoker. In March 2018, GVC acquired Ladbrokes Coral Group PLC, adding Ladbrokes, Coral and Gala to its portfolio of iconic gaming brands.
GVC’s Sports Product Director Raja B-Sheikh commented on the agreement: “We are delighted to offer Inspired’s high-performing Virtual Sports across our vast array of Sports brands on the GVC platform. In these challenging times and given the significant impact on the global sporting calendar during the last four months; Virtual Sports content has demonstrated its potency and has an exciting future role to play in Sportsbook. Inspired’s Virtuals give us ultra-realistic, fast-paced action with a multitude of bet types to complement our existing offering. We look forward to working closely with the Inspired team to continue progressing the product across our online channels.”
President and Chief Operating Officer of Inspired Brooks Pierce confirmed: “We have had a long and beneficial relationship with GVC and we are looking forward to expanding it. GVC has some of Europe’s leading online gaming brands, including bwin, which is synonymous with online sports betting, and we are thrilled to add these brands to our portfolio of Virtual Sports customer.”
