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Leading gaming software and platform developer Gaming Innovation Group (GiG) inked a strategic partnership with SIA Admiralu Klubs, one of Latvia’s top gambling enterprises which operates many gambling halls. Under the deal GiG will provide platform, sportsbook and front-end development to launch a new online sports betting and casino brand in the regulated Latvia market. The new online sports and casino is expected to go live in 2021.
GiG’s Chief Executive Officer Richard Brown said on the deal: “GiG is very pleased to be supporting SIA Admirāļu Klubs entrance into the online gambling space for both Casino and Sportsbook, they have a large & successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia, online gambling has a high growth in the market and we are excited to expand further our reach there.”
SIA Admirāļu Klubs announcement on the partnership stated: “Gaming Innovation Group is well established throughout the iGaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves. We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market.”
