Kindred extends sponsorship deal with Rangers

One of the longest running sponsorships in British football is the one between Kindred’s brand 32Red with Scotland’s newly crowned Champions Rangers, which started back in 2014 and was recently extended for more years! As part of the partnership 32Red also commits to continue supporting Team talk – a men’s mental health initiative.

Rangers Manager and Liverpool former legend Steven Gerrard commented on the sponsorship extention: “Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing. I was particularly heartened to hear that the vital Team Talk initiative will be continuing as part of the new agreement. I recently took part in a really positive session and it is abundantly clear to me how much of a support network Team Talk provides to our fans. Today’s announcement is really positive news for everyone connected to the club”.

Kindred Group’s UK General Manager Neil Banbury commented on the deal: “We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that. It is a hugely exciting time to be involved with the club, as this current season has shown already. More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why, as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk”.