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The state controlled and top gambling operator in Sweden, Svenska Spel, signed a five-year long major sponsorship deal with the Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and the Hockey Allsvenskan (HA)!
Svenska Spel President and CEO Patrik Hofbauer stated on the sponsorship agreement: “As Sweden’s largest sports sponsor from grassroots to elite, we are very happy and proud of the new agreement with SDHL, SHL and HA. All leagues see great value in the fact we are now making Swedish hockey more equal. It will strengthen Swedish hockey. The new agreement also focuses on the fact that together with the leagues we can make a major preventive effort to counteract game problems and match-fixing.”
Swedish Hockey League’s CEO Jenny Silfverstrand confirmed: “Svenska Spel has a long-standing and large commitment to Swedish ice hockey. Therefore, it feels very good that we can now once again work together to take Swedish ice hockey forward. We are proud and happy to contribute to a collaboration that invests extra in gender equality in Swedish ice hockey.”
