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The Australian government crackdown on television betting ads and plan to restrict the number of gambling adverts that can be screened during televised sporting events. It’s believed that the move is designed to win backbench support for the government’s move towards deregulation of media ownership laws. But given than so much of the betting market is now online, it may just mean advertising is pushed instead onto the world wide web.
The government is hoping to abolish the current ‘two out of three rule’, which bans media owners from controlling a television network, radio station and newspaper in the same market, as well as the ‘reach rule’ that prevents television networks from broadcasting nationally.
