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Famous Australian sports-betting site CrownBet has found a new name and has dubbed the operations BetEasy. This changing comes after CrownBet acquired the Australian assets of British wagering giant William Hill in a recent takeover.
BetEasy will combine the hundreds of thousands of customers of CrownBet and William Hill Australia, and is widely expected to become the third-largest online bookmaker in the country behind Sportsbet and Tabcorp.
BetEasy is being introduced while the most attention is being given to the gambling industry in Australia. Operators are seeing tighter restrictions, especially with regards to advertising, as well as additional taxes being levied against them.
CrownBet accounts will automatically become BetEasy accounts while William Hill accounts will be transferred across. BetEasy previously existed in Australia after current CrownBet CEO Matt Tripp bought Betezy in 2014 and relaunched the brand under the slightly different name.
