Vegas Kings expands deal with Resorts Digital in the US

Vegas Kings announced the extension of digital creative support for the brands ResortsCasino and MoheganSun.

South Africa-listed Vegas Kings manages all creative and web development, ranging from advertising online banners, social network advertisements, HTML email programs, creating videos, advertising new games to full TV ads, billboards and websites. Two Resorts Digital brands this year received about $26,5 million from Internet games, which makes the company the third largest online gaming site in New Jersey.

Ashley Adir, chief executive officer of Vegas Kings, commented: “We are very excited and proud to continue our close working relationship with the Resorts Digital Gaming team. Both brands are gaining great share within the New Jersey online market and the additional value that VK brings to the table is helping pave the way for both services to be at the forefront of the industry”.

Ed Andrewes, CEO of Resorts Digital Gaming LLC, added: “We love working with Vegas Kings and were so excited and thrilled to sign another year with them. Without them, being one of the leading operators in New Jersey would not be possible”.

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