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The Brazilian football league Campeonato Brasileiro Série A signed a multi-year sponsorship deal with South American sports betting provider Betcris. The deal will run until 2023 season and Betcris will be able to advertise its gaming services on all 361 series games, of which 76 will be aired on national broadcaster Globo TV’s free-to-air network.
According to the agreemen, Betcris will get additional promotional considerations and exposure at all of the games during the following seasons of the contract. Campeonato Brasileiro Série A is considered to be one of the strongest leagues in the world, it is the most-watched league across South and North America and has gained worldwide popularity, now being broadcast to 155 countries. This deal is establishing Betcris in the region.
Betcris CEO JD Duarte commented on the deal: “Brazil is priority number one for the company. We have a unique opportunity to be leaders in the gaming industry, and being visible for the biggest championship series in Latin America is an incredible honour.”
