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The governing authority of Colombian two top professional leagues Dimayor, accepted and agreed to a four-year sponsorship deal with BetPlay. The flagship of Colombian gambling group Corredor Empresarial will be featured as title sponsor in the Liga BetPlay Dimayor, Copa BetPlay Dimayor, Torneo BetPlay Dimayor and the SuperLiga BetPlay Dimayor.
Germán Segura, general manager of Corredor Empresarial S.A, stated: “It is a dream for any brand in Colombia to sponsor national football. Beyond income, we always saw it as a commitment to passion. We are committed to one of the sports that excites Colombians the most and we are proud that men’s competitions bear our name.
Presidents of Dimayor clubs, and former football players, were present at the event launch which revealed the logos of the competitions.
Ramón Jesurun, president of the Colombian Football Federation (FCF) said that “BetPlay’s support for creating and trusting something that represents the country’s greatest recreational factor is highly pleasing for football. On behalf of all, thank you very much, we will not let you down”.
