Betway inks sponsorship deal with Atletico Madrid

A major sponsorship deal for Betway! The sports betting operator announced a partnership deal with Spanish La Liga champions and former Champions League finalists Atletico Madrid. The two-year global sponsorship deal excludes Spain and Asia and turned the Super Group owned operator to the official sports betting partner of the 11-times La Liga champions.

Betway’s CEO Anthony Werkman commented on the agreement: “We’re incredibly proud to become the official sports betting partner of the current La Liga champions, Atlético de Madrid.

We’re excited to have an agreement with one of the biggest clubs involved in both La Liga and the Champions League; two of the most viewed sporting competitions around the world. With a team full of internationally recognised names, this partnership will gain further exposure for our brand, which has an ambitious global vision.”

Atletico Madrid’s Commercial director Inigo Aznar added: “We are very keen with our partnership with Betway outside of Spain. It is a top global player in its sector which will represent an important support to the Club’s international expansion strategy. We look forward to starting to work together and make this partnership a great success for both Betway and Atlético de Madrid”