Betway rolls out The Hunch through Saatchi & Saatchi deal

Leading provider Betway has launched «The Hunch», the operator’s first marketing campaign in partnership with Saatchi & Saatchi.

Three new 30-second TV adverts – supported across social, display, radio and print – will introduce brand character ‘The Hunch’ as a “charming, larger than life figure who charismatically occupies a part of every betting punter’s brain”.

The adverts begin with groups of friends talking amongst each other, debating which way to bet on the Betway app. At the decision-making moment, the scene switches to dramatise this process in the hero’s brain, set in the office of The Hunch.

Paul Adkins, Marketing and Operations Director at Betway said: “Since we partnered with Saatchi & Saatchi earlier this year, our brief to them was to break away from industry norms, and to build us a creative platform which will enable Betway to fulfil its ambitious global growth program. As part of this journey we found that sports is a social currency, a driver of conversation and debate, and behind it all we discovered the universal human truth behind our gut instinct – The Hunch. We’re very excited to be launching our «Hunch» campaign which we believe will help Betway cut-through a very cluttered advertising landscape.”