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Brazil’s recently launched online lottery game The Loterias Online, which performed strongly, pulling in 341,000 player registrations from a total of 3.5 million plays in its first month of operation. Revenue during the period hit US$4.45m.
Drilling further down into that figure, the total average purchase during the first month was US$147,500 per day and the average ticket was US$12.3
The national manager of CAIXA Lottery Products, Rodrigo Hideki Hori, revealed: “This represents 1.41 per cent of all lottery revenues in the period. It exceeded the expectation, which was three per cent of collection in the first 12 months. In the first month alone, the total average purchase was in the house of US$147,500 per day and the average ticket was US$12.3.”
