BtoBet’s offering boosted by Incentive Games content

Platform and software provider BtoBet announced a strategic partnership with Incentive Games, a multi-sports game developer which will provide BtoBet’s partners with virtual sports such as Virtual-League: Penalties, and Virtual-League: Racing. 

BtoBet’s Chief Marketing Officer Sabrina Solda stated: “Incentive Games’ F2P and P2P games allow our partners to engage with a much broader audience than ever before by providing their players with a format of game that appeals to them and works on the devices they use. Nowadays F2P and P2P games are a key tool for all operators as they seek cost-effective and entertaining ways of driving their acquisition, retention and engagement metrics”.

Incentive Games CEO John Gordon confirmed: “We are delighted to have partnered with BtoBet, a leading sportsbook and gaming platform provider with a broad global footprint, especially in our core markets of Europe, Latin America, and Africa. Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s partners. We look forward to a long and successful relationship”.