Claire Wellard, Ihre Consulting AB, in an exclusive interview with “Gambler’s Post”.

  • First of all, please, tell a little to our readers about the Ihre Consulting?

We are a broker between the affiliates and the operators. We represent over 100 gambling operators across all territories and verticals.  We are 8 years in the business, so if you are looking for new deals and need some expert advice Ihre Consulting are the agency for you. If we don’t have the brand available for you, we will aim to get it or recommend a partner who can.

  • What are the strengths of your business model?

Working as a broker, it gives us a large overview of the industry. Everyone promises that they have the best conversion, best account management and best rates, but after 8 years we know that’s impossible. We have worked with brands with 20 years’ experience, as well as those just starting into the industry and we have seen the good, the bad and the ugly. If you ask for a brand and our experience hasn’t been positive, we will share that with you to try to protect your business from poor brands. We cover most markets geographically and work with the affiliates to respond to the needs of their business, ensure our service is clear, concise and stress free.

  • What distinguishes Ihre Consulting from others suppliers of iGaming business?

We adapt to changes in market, and to the needs of our affiliates and operators. We are constantly reviewing new brands coming to the market to add them to our portfolio and you can find us at almost all of the affiliate conferences. You will find us easy to work with, streamlined and affiliates sign up their own accounts with operators using the deals we have secured for them; saving them time and money to focus on other core areas of their business.  We work with affiliates who have been in business for 10 years as well as those just launching, and we have affiliates who have taken one deal or 20+ deals from us. The options are endless!

  • What was your company’s biggest achievement during last couple years?

I loved having our own exhibition booth at LAC and SiGMA for a couple of years. We haven’t done that for quite a while so that was a nice change. I am also pleased with the Media Partnerships we have in place with Clarion and SBC, with many more in the pipeline.

  • What problems do you think the iGaming Affiliate industry will face with?

I don’t think the M&A with operators is over. The way the affiliate programs handle the transfer of affiliate and player accounts needs to be paramount to the affiliate / affiliate program relationships. For us as a network we have lost money due to mis-management of the migration of our account from one operator to another.

I think there is a lot being done within the industry lately to tackle problem gambling, but I do believe that the general “public” are not seeing the great work which is being done behind the scenes. I think we as a collective industry, as well as individual companies, can do more to educate people about the help available out there regarding problem gambling and the charity work which is being done.  We haven’t always had the best reputation as an industry but the work behind the scenes is incredible. We just need to get incredible at getting the message out there.

  • What Ihre Consulting can offer to affiliates and casinos for their successful and productive collaboration?

As explained, we offer deals at over 100 different operators. This changes on a monthly basis, so there is always someone new to work with if you are an affiliate.  If you are an operator, we have a vast pool of affiliates working with us from most markets.

We also have connections to designers, PR & SEO agencies, CRM specialists, content and translation services, and pretty much most areas you would need for any area of your iGaming company. If you are looking for a connection, feel free to reach out and we will see if we can assist you.

We will continue to grow the portfolio of operators we work with, as well as look at the emerging new opportunities – such as esports. We were always active on social media, but decided to take a step back temporarily. You should see us becoming more active again soon, providing industry news in one central location. With so many changes coming to the industry, keep checking with us about what we have newly available.

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