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Sports betting and fantasy sports operator DraftKings has entered into a multi-year agreement to serve as an authorized gaming operator of Major League Baseball (MLB).
DraftKings is the second gaming operator to sign an official partnership with MLB, following the lead of casino operator MGM Resorts last November. As with the MGM deal, terms of MLB’s pact with DraftKings weren’t disclosed other than to say the deal covered a “multi-year” duration.
The deal grants DraftKings the rights to use official MLB data and marks and logos to enhance its sports betting products, particularly live and in-game betting options.
“DraftKings is proud to be designated as a Major League Baseball authorized gaming operator. This deal speaks to the commitment we have to our customers and sports leagues alike while providing the safest and most entertaining American-made sportsbook. As a result of this agreement, our customers will experience enhanced live wagering offerings for all MLB games,” said DraftKings chief business officer Ezra Kucharz.
It’s not the first time when DraftKings and MLB work together. The company became the league’s official daily fantasy partner in 2015 and MLB eventually bought a piece of DraftKings, but has sold it three years later when the league started getting serious about maximizing earnings from legal sports betting money.
Earlier this week, DraftKings became the PGA Tour’s first ‘official daily fantasy game.’ The deal allows DraftKings to brand its DFS golf contests as PGA TOUR DraftKings Fantasy Golf, which will undoubtedly thrill all DFS players to the core.
