Dutch regulator cracks down on affiliates

Dutch gambling regulator Kansspelautoriteit (KSA) has taken action to stop 23 affiliate marketing websites from promoting online gaming brands in the country.

Kansspelautoriteit said that its latest campaign involved reviewing 44 affiliate websites that were examined based on the regulator’s observations as well as on reports from external parties.

The KSA identified igaming adverts on 26 of the websites, with 20 immediately withdrawing the ads after being contacted by the regulator and further three only agreeing to remove the adverts after the KSA warned it could impose a penalty.

The remaining three websites are still being investigated. The KSA has opted not to disclose the identity of any of the sites in the study.

The agency noted that its latest actions were part of its task to protect local gamblers, especially vulnerable groups such as young people. This is the second time when the KSA has opted to investigate affiliate marketing in the online gaming sector, with an initial study conducted from 2016 to 2017 leading to 17 sites pulling igaming ads.

Online gaming and the advertising of such activities are currently illegal in the Netherlands, but this will change soon after Dutch Senate in February passed the Netherlands’ Remote Gambling Act. Kansspelautoriteit is set to begin accepting license applications from mid-2020, and the market will open on January 1, 2021. The regulator has recently revealed that it has received 183 expressions of interest from online gambling companies, with 89 of them coming from foreign companies.

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