F1 expands Sportradar partnership to offer in-play product

Sportradar has announced plans to launch Formula 1’s first official in-play betting product thanks to a deal with the motor-racing series itself and the data rights partner Interregional Sports Group (ISG).

Under the agreement, Sportradar has been granted access to never-before-released historical F1 data to create new live odds models for races. Initially, the company will offer 30 unique markets during qualifying and on each race day, such as race winner, podium places and top 10 finishes. The new service is expected to be ready ahead of the 2020 season, which should start in March next year on Yas Marina Circuit in Abu Dhabi.

“F1 remains an untapped market for bookmakers, despite it being one of the richest data-driven sports in the world,” said David Lampitt, managing director of sports partnership at Sportradar. As a part of agreement, the company will also provide its Integrity Services to help protect the sport from potential risks of match-fixing.

“The potential for the betting markets was perfectly illustrated at the French GP where Sebastian Vettel who, despite a later tyre change, secured the fastest lap in the dying seconds of the race,” added Tony Ragan, joint chief executive of ISG Group.

Current pre-race odds already in place for F1 events include driver markets, constructor markets, group winners, drivers to be classified, race head-to-heads and pole position head-to-heads.

The new service comes after ISG in March launched a free-to-play betting game as part of its official partnership with F1. The game utilizes data collected and distributed by Sportradar, with also having the right to sub-license betting partnership rights to selected gambling brands worldwide.

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