Year of establishment

2018 seems like an amateur effort turning professional in an extremely short period of time. But it’s nothing like that. Two friends, Josh and Jamie, decided to build a website and share their interest of online slots and gambling and counting on their 25+ years combined experience in this business. So, there was nothing amateurish, to be honest. There’s tireless work which has been done for this result: Creating a website with tons of content inside and further establish new ways of communicating with their visitors, such as establishing the casino streaming through the Fruity Slots Videos. The result is truly interactive, useful and amusing.

If the site is updated

If you search for reliable casino reviews, this is one of the best places to be. The “Online Casino UK” section is dedicated to reviews, containing many reviews, but focusing on the top 20. Casinos are further divided into sub-categories, such as “New Casinos”, “Mobile Casinos”, “Best Payout”, “Fast Payout”, “Min Deposit” and “Live Casinos UK”, where you can easily find the specific characteristics you’re looking for.

Every review is an article about 2.000 words, containing useful information such as Welcome Bonus and Promos, Casino Virtual Games, Live Dealer Casino, Mobile Casino and Support. By reading you get a real taste of what every online casino has to offer. The “Slots” section also contains specific coverage about slots (High RTP Slots, New Slots, Jackpot and Slot Sites UK). 

Apart from reviews, is focusing on videos. The Video section is a real innovation, fully accepted as numbers reveal, as the website’s Youtube channel has climbed on to 11 million views. Videos are available on Twich too. There are also specific sections about “Wins of Fame”, giving information about big win casino stories, submitted by players themselves!

Special offers

Like every other website dedicated to online gambling, has a whole section dedicated bonuses and offers. There are sub-categories such as “No Deposit”, “Free Spins” and “Bonus No Wager”. The real innovation is the “Giveaways” section, where you have to register in order to take part. Giveaways are contest with real money prizes, which are more than popular to loyal visitors. Giveaways are organized regularly and so far they’ve offered combined prizes of more than 50.000 GBP.

If the user experience is good

As mentioned in the beginning, is not so amateurish as the administrators like to present it. Since the website launch they tried to create a casino community of users, who would get their benefits and would further advertise the website. They’ve succeeded, as numbers continue to climb. This has been done with a lot of work, but also with a relaxing atmosphere.

If it’s modern

Launched just in 2018, has no need to modernize. There’s a sense of minimal style, as the basic color is white and there are no rectangle-shape windows everywhere and lots of space. 

If it’s social media friendly

They’re active on social media. The Facebook page has about 1.500 likes and the Twitter account more than 3.000 followers. However, the Youtube channel numbers are the most impressive, with 29K subscribers and more than 11M views. They had really attracted a mass audience by this presence. There’s also an Instagram account, which is still developing.

If banner positions are good

Apart from the lists and the reviews about bonuses,  has no advertising banners. This adds to the website’s credibility, though, as all websites are presented through ranking and are reviewed for their pros and cons. 

Final Score (4,6) ♠♠♠♠

Not much to say in conclusion. They’re fully professional and their numbers show that they’re doing a good job. The most important thing about is that they don’t follow old-fashioned recipes about this kind of website, but they try innovating things by introducing the video section and gathering all members of the community together. The “Forum” section is a huge step to this, as the administrators keep on responding to topics. 

Affiliate’s name: Fruity Slots


Main traffic markets: UK, DE, CA, SE

Preferred business model:  Affiliation

Facebook Account:

Twitter Account:

Instagram Account:

Youtube Channel:

Contact of affiliate manager: JAMIE@FRUITYSLOTS.COM

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