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Las Vegas-headquartered firm Scientific Games signed a partnership deal with Danish GameScoreKeeper, which will allow the provider to utilize automated esports data in its sportsbook software and sports pricing offerings across the growing esports betting market.
GameScorekeeper was founded in early 2016 in Aarhus, Denmark, to bring esports data to all applications in the esports world, whether it be mobile live scores, match analysis or online betting.
GameScorekeeper specializes in capturing, analyzing and delivering real-time esports data using proprietary software and systems. The company employs a multitude of advanced technologies including supervised machine learning and computer vision to capture data from games, fast and reliably.
GameScoreKeeper also signed a deal with Pinnacle, which accelerates its position as the leading esports bookmaker.
Marco Blume, Pinnacle’s Trading Director said: “Since we took our first esports bet in 2010, the esports betting industry has undergone a dramatic transformation. Esports has found its way into the top five most popular sports at Pinnacle but we don’t intend to stop there. Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience. This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting.”
Felix Klastrup, CEO and founder of GameScorekeeper added: “Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs. And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business”.
The contract between the two companies is already in effect and GameScorekeeper provides data from esports matches and tournaments in CS:GO, LoL, Dota 2, which accounts for roughly 85 percent of the esports market
