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ESL Meisterschaft, the German championship announced that Gillette will be the official partner of its league.
The world’s leading male grooming brand continues its international involvement in the field of esports: By sponsoring the Intel® Extreme Masters (IEM) World Championship Katowice, Gillette entered into a partnership with the global brand ESL in 2017, which is now being expanded to the German market in 2018.
Gillette’s first global esports brand ambassador was previously the successful Spanish eSports champion and former League of Legends World Champion Enrique Cedeño (xPeke).
